Image text for Hello There, featuring an image of Tori wearing UCHIWA 団扇 Classic Crop top beside a rack of bralette pieces, and holding up the MOMO 桃 Classic Obi bralette from FLAIR® By Tori.

hello there, meet tori

A corporate nine-to-fiver turned passionate entrepreneur and self-taught designer who always believed in big dreams and bold visions.

Desiring to create something that celebrates creativity and self-expression in women, she founded FLAIR® BY TORI, a womenswear brand that centres around vibrant, contemporary designs. Every style is an original, and she loves exploring the use of different prints, textiles and materials to create distinctive pieces of wearable art. As part of her unique One Wear® design concept, most pieces are also crafted to be enjoyed and appreciated bra-free.

She spent the previous decade working in hospitality and wine businesses across the Asia-Pacific region, and while climbing the corporate ladder did come with many perks (no pun intended), the inner entrepreneur in her was always dreaming to create something meaningful that would serve a greater purpose for women through joy, creativity and positivity.

Her leap of faith into fashion started in late 2019 after quitting her corporate job and returning home from a two-month Eat, Pray, Love-esque journey through Italy. (…cue scene of Julia Roberts slurping spaghetti in Rome.)

She started from ground zero, spending umpteen hours learning how to sew, developing designs, sourcing materials, convincing suppliers to believe in her and “give her a go”…and attempting it all while in a pandemic and lockdown.

Image for Spent A Decade, showing various prototype designs and textiles featured in pieces from FLAIR® By Tori..

Through her personal travels and explorations, she also admired how women all over were establishing new, creative ways in fashion to express their individuality, and was also inspired by the growing athleisure culture of women proudly taking active bra wear to the streets. Encouraged by these movements (and the fact that there are just days we yearn to go bra free – let’s be real here), the One Wear® concept was created and FLAIR® BY TORI was born.

Tori spends most of her time between her homeland Singapore and Australia (where her husband is from), and during the rare moments when she’s not immersing herself in the business, you can find her in the kitchen trying out a new cooking recipe whilst enjoying a glass (or bottle) of her favourite bubbly, at the gym working said bubbly off, or exploring some of the world’s beautiful cities and destinations.

FLAIR® BY TORI – Made for self-expression. Made for for us all.